So adding more elements into the mix can feel all too much. Finalising text and scrounging together images can be an effort in itself (this is not how the way you should view the process by the way). Sometimes it might feel a bit too hard to pull it ‘all’ together. Having imagery, infographics and text all working together strengthens your message, on top of your brand. If you’re just banging out any old statistics, to beautify the rest of the document or web page, you need to rethink your strategy. Just like an engaging piece of writing, your infographics need to tell a story. Sit back and think, does the application make sense? If not, it’s time to head back to the drawing board. Remember an infographic’s primary purpose: to make complicated information more easily digestible. However, as the artwork takes shape, the concept begins to appear cluttered, or the data becomes difficult to understand. Many ideas for infographics start off harmlessly creative often developing around an object or a branding element. Don’t try to fit a square peg into a round pie chart Here a few do’s and don’t when creating infographics that communicate quickly, effectively and aesthetically.

Infographics are doubly important for startups as they help consumers get to know the business and familiarise themselves with the brand. In the right hands, they can be a force for good, fighting the perils of complex data-rich tables for years to come.Īn ‘Infographic’ is a representation of information in a graphic form, designed to make data instantly understandable. But there is still a chance of a reprieve. Unfortunately, these graphics have taken the wrap for poor execution in recent years. It only takes a 3-year diploma to understand this immediately.Īfter decades of being pigeonholed into Microsoft Excel pie charts and column charts, infographics flourished throughout the 00’s as a way to reduce content and attract viewer interest.

Worse infographic website